About the Museum » About Norton Simon
About Norton Simon
One of the most profound means of human communication is the visual arts. By establishing a meaningful dialogue between an artist's vision of the world and our own perceptions, art can help us to understand ourselves more fully. Moreover, art at its finest gives us a deep sense of history, tradition, and the true potentialities of man's creativity. In today's world where often scientific development is regarded as the highest goal and where the individual frequently feels alienated from himself and those around him, the role of art becomes increasingly important in keeping open the lines of communication.
- Norton Simon, 1972
Few individuals are so gifted as to leave an indelible mark in either commerce or culture, yet Norton Simon left his in both. Entrepreneur, industrialist, philanthropist, it is difficult to describe the rare blend of faculties possessed by this brilliant and visionary connoisseur. Norton Simon believed deeply in the power of art to communicate. One of the outstanding American art collectors of the twentieth century, he kept as a guiding principle his regard for the ability of the visual arts to inspire and reflect the human condition.
Norton Winfred Simon was born on February 5, 1907 in Portland, Oregon. He graduated high school in San Francisco at the age of 16. Early on, Mr. Simon showed a strong proclivity for business and, in 1925, he moved to Los Angeles where he established a sheet metal distribution company. Mr. Simon was a passionate businessman, with enthusiasm and a talent for negotiation. In 1929, at the start of the Great Depression, Norton Simon invested $7,000 in a floundering juice bottling company. He eventually turned his investment into the highly prosperous Hunt Foods, Inc. Through strategy, mergers, and acquisitions, he built Norton Simon Inc., a multi-industry, multinational corporation that included Hunt-Wesson Foods, McCall’s Publishing, Saturday Review of Literature, Canada Dry Corporation, Max Factor cosmetics, and Avis Car Rental.




