Val Vita Tomatoes with Puree

Andy Warhol (American, 1928-1987)
Colored pencil and charcoal on paper 
28-1/2 x 20-1/2 in. 
Credit Line:
Norton Simon Art Foundation, from the Estate of Jennifer Jones Simon 
Accession Number:
© 2018 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York Reproduction, including downloading of ARS works is prohibited by copyright laws and international conventions without the express written permission of Artists Rights Society (ARS), New York 
Not on View

Marcia Simon Weisman and her then husband Frederick Weisman commissioned Andy Warhol to create this birthday card to commemorate her brother Norton Simon’s 70th birthday. It depicts a can of Val Vita Tomatoes with Puree. Val Vita Food Products, a company acquired by Mr. Simon in 1931, was later incorporated into Hunt Foods and Industries, Inc. Warhol’s drawing belongs squarely in the context of the artist’s “brand image” artworks, which include soup cans and detergent boxes, among other consumer items. Warhol used these to comment on the ubiquity of comestibles created for and advertised to the working class. However, unlike the mass-produced objects that were his subjects, this drawing is unique by virtue of its origin and its medium.

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