Edward Ruscha (American, 1937-)
Lithograph on calendered Rives BFK paper; torn and deckle edges, bleed image 
sheet: 9-3/8 x 22-1/8 in. (23.8 x 56.2 cm) 
Tamarind Lithography Workshop, Inc.
Credit Line:
Norton Simon Museum, Anonymous Gift 
Accession Number:
© 2012 Edward Ruscha 
Not on View

“Words have temperatures to me,” Ruscha noted in 1973. “When they reach a certain point and become hot words, then they appeal to me. ‘Synthetic’ is a very hot word. Sometimes I have a dream that if a word gets too hot and too appealing, it will boil apart, and I won’t be able to read or think of it. Usually I catch them before they get too hot.”

Split fountain is a silk-screening technique in which several colors are used in a single run to create a gradation of blended colors.

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